{"id":1298,"date":"2026-06-04T08:52:31","date_gmt":"2026-06-04T08:52:31","guid":{"rendered":"https:\/\/lorenzettomediadesign.it\/?p=1298"},"modified":"2026-06-04T11:42:43","modified_gmt":"2026-06-04T11:42:43","slug":"packaging-per-mascherine","status":"publish","type":"post","link":"https:\/\/lorenzettomediadesign.it\/?p=1298","title":{"rendered":"Packaging per mascherine"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Per la ditta Laurus Group con cui collaboro, ho realizzato un a linea di packaging in occasione dell&#8217;introduzione di 5 nuovi prodotti per il loro catalogo. Si tratta di 5 modelli di mascherine.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il progetto si basa sul negative approach, ovvero la scelta di percorrere una strada totalmente opposta a quella pi\u00f9 consona: le scatole di mascherine sono sempre molto neutre e &#8220;noiose&#8221;, ma non \u00e8 questo lo stile Laurus. L&#8217;azienda ha un tone of voice che trasmette qualit\u00e0 e vivacit\u00e0 per tutti i suoi prodotti, questi non potevano essere da meno.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ho realizzato dunque un packaging in stile comic, richiamando i tratti caratteristici dei fumetti.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-d61d70aa wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/www.instagram.com\/reel\/DY7Ci0CovB-\/?utm_source=ig_web_copy_link&amp;igsh=MzRlODBiNWFlZA==\" style=\"background-color:#da671a\">Guarda il reel<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:70px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1908\" src=\"https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/design_fustella_-mascherine_14x13x18-1-scaled.jpg\" alt=\"\" class=\"wp-image-1301\" style=\"width:600px\" srcset=\"https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/design_fustella_-mascherine_14x13x18-1-scaled.jpg 2560w, https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/design_fustella_-mascherine_14x13x18-1-300x224.jpg 300w, https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/design_fustella_-mascherine_14x13x18-1-1024x763.jpg 1024w, https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/design_fustella_-mascherine_14x13x18-1-2000x1490.jpg 2000w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<style data-wp-block-html=\"css\">\n.slider {\n  position: relative;\n  width: 100%;\n  max-width: 1100px;\n  height: 600px;\n  margin: 50px auto;\n  overflow: hidden;\n  background: transparent;\n}\n<\/style>\n\n<style>\nbody {\n  margin: 0;\n  background: #111;\n}\n\n\/* CONTENITORE *\/\n.slider {\n  position: relative;\n  width: 100%;\n  max-width: 1100px;\n  height: 600px;\n  margin: 50px auto;\n  overflow: hidden;\n  background: #000;\n}\n\n\/* SLIDES *\/\n.slides {\n  display: flex;\n  transition: transform 0.5s ease;\n  height: 100%;\n}\n\n.slide {\n  min-width: 100%;\n  height: 100%;\n  display: flex;\n  justify-content: center;\n  align-items: center;\n}\n\n\/* IMMAGINI *\/\n.slide img {\n  max-width: 100%;\n  max-height: 100%;\n  object-fit: contain;\n}\n\n\/* FRECCE *\/\n.arrow {\n  position: absolute;\n  top: 50%;\n  transform: translateY(-50%);\n  color: white;\n  font-size: 42px;\n  width: 55px;\n  height: 55px;\n  line-height: 55px;\n  text-align: center;\n  background: rgba(0,0,0,0.4);\n  border-radius: 50%;\n  cursor: pointer;\n  user-select: none;\n  z-index: 10;\n}\n\n.arrow:hover {\n  background: rgba(255,255,255,0.25);\n}\n\n.prev {\n  left: 15px;\n}\n\n.next {\n  right: 15px;\n}\n\n\/* MOBILE *\/\n@media (max-width: 768px) {\n  .slider {\n    height: 400px;\n  }\n\n  .arrow {\n    font-size: 32px;\n    width: 45px;\n    height: 45px;\n    line-height: 45px;\n  }\n}\n<\/style>\n\n<div class=\"slider\">\n  <div class=\"slides\">\n\n    <div class=\"slide\">\n      <img decoding=\"async\" src=\"https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/render1_0208.jpg\" alt=\"\">\n    <\/div>\n\n    <div class=\"slide\">\n      <img decoding=\"async\" src=\"https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/render1_0110.jpg\" alt=\"\">\n    <\/div>\n\n    <div class=\"slide\">\n      <img decoding=\"async\" src=\"https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/render1_0168.jpg\" alt=\"\">\n    <\/div>\n\n    <div class=\"slide\">\n      <img decoding=\"async\" src=\"https:\/\/lorenzettomediadesign.it\/wp-content\/uploads\/2026\/06\/render1_0080.jpg\" alt=\"\">\n    <\/div>\n\n  <\/div>\n\n  <div class=\"arrow prev\">&#10094;<\/div>\n  <div class=\"arrow next\">&#10095;<\/div>\n<\/div>\n\n<script>\ndocument.addEventListener('DOMContentLoaded', function() {\n\n  const slides = document.querySelector('.slides');\n  const slideCount = document.querySelectorAll('.slide').length;\n\n  let index = 0;\n\n  document.querySelector('.next').addEventListener('click', () => {\n    index = (index + 1) % slideCount;\n    slides.style.transform = `translateX(-${index * 100}%)`;\n  });\n\n  document.querySelector('.prev').addEventListener('click', () => {\n    index = (index - 1 + slideCount) % slideCount;\n    slides.style.transform = `translateX(-${index * 100}%)`;\n  });\n\n});\n<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Per la ditta Laurus Group con cui collaboro, ho realizzato un a linea di packaging in occasione dell&#8217;introduzione di 5 nuovi prodotti per il loro catalogo. Si tratta di 5 modelli di mascherine. Il progetto si basa sul negative approach, ovvero la scelta di percorrere una strada totalmente opposta a quella pi\u00f9 consona: le scatole &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/lorenzettomediadesign.it\/?p=1298\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Packaging per mascherine&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1310,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[16,26,68],"class_list":["post-1298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","tag-design","tag-laurus","tag-mascherine"],"_links":{"self":[{"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/posts\/1298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1298"}],"version-history":[{"count":7,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/posts\/1298\/revisions"}],"predecessor-version":[{"id":1335,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/posts\/1298\/revisions\/1335"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=\/wp\/v2\/media\/1310"}],"wp:attachment":[{"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lorenzettomediadesign.it\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}